Collaboration provides advertisers with industry first platform to easily access accurate 1st party location data utilizing beacons and GPS from millions of devices
NEW YORK, April 25, 2017 (GLOBE NEWSWIRE) — Mobiquity Networks, a mobile location data and marketing company and wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), has announced a partnership agreement with Airmarket Inc, a micro-location mobile ad platform for advertisers. The partnership allows Airmarket to offer advertisers and their agencies access to Mobiquity Network’s premium location data and inventory allowing for real-time targeting of audiences when people are in a specific location or moment.
Airmarket is the first mobile ad-tech platform that enables advertisers to easily access disparate beacon and app networks to micro-location target people via their mobile devices bringing semblance and order to what has previously been viewed as a highly fragmented ecosystem.
By integrating Mobiquity’s data, Airmarket will provide innovative new methods for advertisers to reach mobile customers when they are in a particular location or moment through Branded Push Notifications as well as the delivery of in-app ad-targeting based on previous location history. Ads with higher degrees of relevancy and attribution create exciting new and immediate revenue opportunities for both companies.
Andrew Davis, Co-Founder and COO of Airmarket Inc. said ” Mobiquity’s highly accurate location data and app network greatly enhance our ability to deliver micro-location targeting for advertisers at unprecedented scale, creating tangible value for Airmarket, Mobiquity and most importantly our clients”.
“Airmarket has built an impressive mobile ad-tech platform that delivers proven results,” stated Sean Trepeta, President of Mobiquity Networks. “Now, combining the significant benefits of both platforms, virtually every ad served will reach its intended target audience, at exactly the right time and place, giving the advertiser the maximum opportunity to influence the consumer’s purchase decisions.
About Mobiquity Technologies:
Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), is a next generation mobile location data and marketing company. The company provides precise, unique, at-scale location based data and insights on consumer’s real world behavior and trends for use in marketing and research. With our combined exclusive data sets of mall and premium outlet beacon data, and first party location data via our advanced SDK; Mobiquity Networks provides one of the most accurate and scaled solution for mobile data collection and analysis.
For more information visit www.mobiquitynetworks.com
About Airmarket Inc:
Airmarket helps advertisers leverage the power of beacon technology to hyper-target consumers who are near beacons in a way that is cost efficient, programmatic and scalable.
By unifying isolated beacon networks combined with the strength of programmatic, advertisers for the first time can begin buying beacons through Airmarket in a similar way to how they purchase other programmatic media.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.
Certain statements in this press release constitute “forward‐looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.
Mobiquity Technologies, Inc.
Sean Trepeta (516) 256‐7766 x210
Contact: Andrew Davis