Collaboration Adds Significant Scale to the Nation’s Leading In-Mall Beacon Network
GARDEN CITY, N.Y., January 8, 2016 — Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), which powers a leading national location‐based mobile advertising and app engagement network, announced today it has partnered with General Growth Properties . (“GGP) (NYSE: GGP), to be the provider of beacon-based advertising services throughout GGP’s high-quality portfolio of shopping centers in attractive U.S. markets. With this agreement, Mobiquity Networks has successfully partnered with the top three mall property operators in the U.S., creating the largest retail location‐based mobile advertising and app engagement network in the nation.
GGP is one of the country’s leading owners, operators and developers of major retail properties. Its malls offer a mix of the most popular and unique retailers in the world. GGP’s top-tier shopping locales include Tysons Galleria (Washington D.C.), Glendale Galleria (Los Angeles), Water Tower Place (Chicago) and Ala Moana Center (Honolulu). GGP malls are more than just places to shop — also serving as entertainment and social hot spots with movie theaters, restaurants, ice-skating rinks and numerous family activities.
For Mobiquity Networks, the deal represents another significant footprint expansion, and further establishes the company’s position as the definitive leader in mall-based retail beacon networks. This partnership enables retailers, brands and advertisers, to take advantage of beacon-based proximity marketing opportunities and to reach out to active shoppers, in real-time, on an unprecedented scale.
With this agreement, Mobiquity Networks’ footprint grows to more than 475 premium malls. Through Mobiquity’s expanding network, advertisers will have the potential to engage with nearly 400 million monthly shopping visits, with the potential to directly influence as much as $500 Billion in annual brick and mortar retail spending and credit card purchases just as they are about to happen. This deal establishes Mobiquity Networks’ position as the definitive leader in beacon-based retail consumer engagement services.
“Beacon technology brings the online and offline worlds together in a powerful way, empowering brands to connect with customers with the right message in exactly the right place at exactly the right time,” said Thomas M. Arnost, Executive Chairman of Mobiquity Networks. “Adding GGP’s portfolio of 120 premium malls to our network represents a significant expansion of our footprint and testifies to our leadership position in the rapidly emerging beacon industry. We’re proud to have assembled unrivaled scale in the retail space that will ultimately benefit all stakeholders, and help us fulfill our mandate to enhance the brick and mortar shopping experience for today’s on-the-go, mobile equipped shopper.
About Mobiquity Technologies
Mobiquity Technologies, Inc. (OTCQB: MOBQ) (“Mobiquity”), parent company of Mobiquity Networks, operates a national location‐based mobile advertising network that has developed a consumer‐focused proximity network which we believe is unlike any other in the United States. Mobiquity’s integrated suite of leading‐edge location based mobile advertising technologies allows our clients to execute more personalized and contextually relevant experiences, driving brand awareness and incremental revenue. Mobiquity Technologies will continue to attempt to expand its location‐based mobile advertising solutions to create “smart malls” in retail destinations across the U.S. using Bluetooth‐enabled iBeacon technology. Please visit the Company’s corporate websites at: www.mobiquitytechnologies.com and www.mobiquitynetworks.com.
Contact for media inquiries:
Jim Meckley, CMO
(516) 256-7766 x222
General Growth Properties, Inc. is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.
Kevin Berry, VP Investor Relations
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