Proximity-based advertising network delivers national scale and targeted audiences for retail, brand & entertainment clients
GARDEN CITY, N.Y., March 23, 2016 — Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the United States and a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ), today announced that its mobile app publisher network has reached a critical milestone with more than 50 million aggregated downloads.
The Mobiquity Networks platform leverages the precise location awareness enabled by beacon technology to trigger retailer and entertainment focused app engagement and to accurately account for advertising campaign attribution. The app engagements are executed through Mobiquity Networks’ rapidly growing mobile app publisher network. Recent campaigns have included retail-based efforts to drive store traffic for mall anchor tenants, while the entertainment sector has focused on feature-film awareness campaigns, most notably providing location-based engagement for the blockbuster release of Deadpool, among others.
Mobiquity Networks’ app publisher partners are in-part selected by their ability to deliver a highly targeted consumer audience. Apps that are activity or utility focused make it possible for retailers and brands to reach consumers that are likely to have very specific interest – for example, the popular shopping app partner Snip Snap delivers value oriented consumers, while the Moviefone app aggregates a targeted movie-goer audience. Having created a network of publisher partners, Mobiquity Networks can extend access to these highly targeted audiences to advertisers.
“Over the past 6-months, we’ve been able to focus a great deal of attention on building our publisher network and the active consumer audience they bring for our advertiser clients. We are assembling an audience with a national scale combined with an unprecedented level of activity-based targeting,” said Tom Arnost, Executive Chairman of Mobiquity Networks. “Combining our publisher network with our massive footprint of relevant retail and entertainment locations has created an entirely new way for advertisers to connect with a highly focused audience.”
Mobiquity Networks has exclusive agreements in 475+ premier shopping malls and 300 movie theaters in the U.S to operate its beacon-triggered mobile ad network. The ad network footprint represents ~400 million monthly mall visits and provides advertisers with the opportunity to deliver targeted marketing messages to consumers at precisely the right place and time – just as they are deciding which retailers to visit, what brands to buy and what movies to see.
About Mobiquity Technologies:
Mobiquity Networks, is a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB: MOBQ) Mobiquity operates a nationwide location‐based mobile advertising network of beacons with exclusive agreements in 475+ premier US shopping malls, reaching more than 400 million shoppers monthly. Coupled with Mobiquity’s integrated suite of leading‐edge location based mobile advertising technologies, retail and entertainment brands can execute personalized and contextually relevant mobile ad experiences, driving brand awareness and incremental revenue. Mobiquity’s vision is to build out mobile advertising solutions to create “smart malls” in retail destinations across the U.S. using Bluetooth‐enabled iBeacon technology. Visit: www.mobiquitytechnologies.com and www.mobiquitynetworks.com.
SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.
Certain statements in this press release constitute “forward‐looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.
Jim Meckley, CMO
(516) 256-7766 x222
Rocket Science PR, for Mobiquity
(415) 464-8110 x213
Mobile: (757) 651-6554