Digital Marketing Innovation.
Data Intelligence & Advertising Performance that Scales.
Digital Marketing Innovation Starts Here.
The cornerstone of any media plan engages audiences above all others. We leverage data driven insights and exclusive digital media opportunities to build unique advertising campaigns that perform. Our goal is to be the indispensable partner on every digital media campaign.
Our Four Tenants of Digital Innovation:
Advanced Data Intelligence and Audience Insight
Proprietary Technology
Exclusive Opportunities
Customer Success
1. Advanced Data Intelligence and Audience Insight
We begin with a knowledge graph of robust target audiences
240+ Million Unique Individual Profiles
120 Million Households
6+ Million Points of Interest
Third-Party Data Activation
CRM System and Data integrations
HomeGraph™ AI powered device graph expands standard audience definitions to identify and surround your audience across all their devices and experiences
TravelGraph™ uses location based machine learning models to identify POI’s (points of interest) those devices visit creating real world behavior and interest segments.
When these data assays are combined, they create a 3D view of audience behaviors that powers our proprietary technologies and business analytics platforms.
The Audience Data Cube
2. Proprietary Technology
We build, own and manage our own programmatic advertising technology stack which seamlessly integrates all our data, services and partners:
Advangelists™ - A robust programmatic media buying platform used by Agencies and Brands
AdCop™ - Integrated fraud protection and brand safety controls
Access to premium ad exchanges and private marketplace opportunities across innovating display, video, and new digital out-of-home formats
3. Exclusive Opportunities
We integrate leading technology partners to work with our platform and offer exclusive opportunities.
Source Digital takes linear video to a new level, providing rich data overlays to create an interactive video experience. As the exclusive partner, Mobiquity enables Source Activated Moments as a programmatic media ad unit, scaling distribution to our network of video publishers.
Source Digital + Mobiquity enables video viewers to see more information about a product in the video using proprietary data overlay technologies
4. Customer Success
We partner with your marketing team or media buying Agency to ensure success. Bigger than our proprietary tech, data, and exclusive partnerships, our largest asset is our people. More than just innovation experts, we are dedicated to helping each customer achieve data driven marketing performance. Ask our Clients and they’ll tell you our relentless focus on their goals is what makes us special.
Our Innovation Partners
We hand select our innovation partners to ensure best-in-class performance. Then we carefully integrate our technologies to work seamlessly with their platforms.
Our proprietary programmatic media buying platform. Used by Agencies and brands around the world, we maintain and integrate our leading bidder-as-a-service DSP platform with audience data and expert customer service.